10 reasons why commercial companies should do open source software

  1. Positive PR
  2. External targeted contributions. For example, most people submitting patches to open source software are facing some issue as a user. If they are experiencing an issue, others may also be experiencing similar problems. This is a much better way of driving development, compared to doing it post expensive market research.
  3. Marketing
  4. Recruiting vehicle
  5. Increasing the size of markets. For example Google is trying to bring more people online with Android to increase the size of search market.
  6. Commoditizing complements : http://www.joelonsoftware.com/articles/StrategyLetterV.html
  7. Reducing the cost of training new employees
  8. Influencing the direction of an industry. For example setting standards for server hardware with Open Compute Project.
  9. Free testers
  10. Improving employee morale
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